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The Moscato Boom
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The Moscato Boom PDF Print E-mail
Learning Center - Wine Education

By Cory Sebastian of Sebastian’s Fine Food & Spirits in Caledonia


Moscato, moscato, moscato. People want it. In the past two years moscato sales have gone through the roof. What is one of the world’s oldest grapes is now becoming the newest wine trend. In the last year moscato became the fourth most popular white wine in terms sales, just behind chardonnay, pinot grigio and sauvignon blanc. Moscato sales increased over 50 percent, whereas the other varietals grew by no more than 7%. Its popularity seems to be exponentially rising.

Moscato (or muscat, depending on region) can be grown almost anywhere in the world. I explored moscatos from Spain, Argentina, California and moscato d'asti from Piedmont, Italy.  Most moscatos are sparkling; however, not all. “Still” moscatos are available, varying from a light effervescence (frizzante) to some with big bubbles that burst in your mouth.

Bright summer fruit and bubbles are hard to pass up, which is one of the reasons moscato is growing in popularity. Loyal riesling and white zinfandel drinkers are making the switch. Its price point won’t break the bank, with most bottles ranging from $6 to $15, which makes it accessible to new wine drinkers that aren't keen on frivolous spending on something that they may not enjoy. Plus, moscato is a "cool" varietal, popular in rap songs. With clever packaging and branding, it is certainly appealing to a younger, hipper demographic.

Wine and food enthusiasts find a right time for moscato, perhaps an aperitif at brunch, a small glass with smoked blue cheese after dinner (GREAT combination), or how about passing pink moscato at a baby shower? Whatever the occasion, "drop your jocks and grab your sweet tooth—we are drinking moscato."

See below for links to the moscatos we featured in the 
Apr/May 2012 issue of Alcoholmanac Magazine.