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Campari
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Campari PDF Print E-mail
Featured Spirits - Liqueurs

a picture of Campari
Gruppo Campari
Italy

41 proof


Campari, one of my personal favorites, was born in Novara, Italy in 1860, when Gaspare Campari first blended his secret mix of herbs, aromatic plants and fruit. His bittersweet concoction, meant as a digestif (an herbal spirit meant to aid digestion), became rather popular. In fact, it became so popular that people began drinking it before meals rather than after, creating a new trend—the aperitivo (meal opener, meant to whet your appetite). Campari began producing his spirit on a mass scale, originally calling it Bitter Uso Olanda. Obviously the name didn’t stick, but the spirit did!

The Campari brand was born, fueled by aggressive and innovative print advertising, and distribution spread throughout Europe. By 1906, Davide Campari, Gasapre’s son, began exporting Campari. Today, it is available in over 190 countries.

Campari is a divisive spirit—people either tend to either love it or hate it. It has a bright, earthy, herbal nose, with hints of bright fruit. The front end of the taste is rather intensely bitter, but that bitterness breaks into a complex cornucopia of herbal and spice flavors. Campari is famous for its role in cocktails such as the Americano, Boulevardier, Lucien Gaudin Cocktail and, most famously, the Negroni.