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The idea of Alcoholmanac Magazine was born, as most good ideas, over a few beers. Brian was throwing a few back with a friend at Comet Cafe, a Milwaukee bar and restaurant. They were remarking on each other's beverage choices and came up with an idea to submit a weekly column about the diversity of Milwaukee's drinking scene - from the cheapest eats and drinks to the very best selection in town - to the local newspaper. They even came up with a name: "Alcoholmanac," a combination of the words "alcohol" and "almanac."
Well that idea never panned out. Brian's friend went through some rough times that prevented him from working on the project. Still, Brian thought the concept had merit (plus, it sounded like a lot of fun!), but he thought the idea was a little weak as an article. He considered a book, like a travel guide in Milwaukee, but was worried that the scene would change too rapidly and the book would be out of date too quickly. He even considered a newspaper, but felt Milwaukee had too many free newspapers already. For whatever reason, however, he never considered a magazine.
That is, until he met Angie. Angie had had some experience in magazine publishing through an internship at Metroparent Magazine and had a background in copy editing. She liked Brian's idea and suggested a magazine format. After some diligent research and development, and loads of very generous funding from Brian's father, Alcoholmanac Magazine was born. They published their very first issue in September of 2007.
Just over a year after Brian and Angie started Alcoholmanac Magazine, on November 1st, 2008, Brian and Angie were married, making the magazine an officially family-run business. That date also happened to be International Teach a Friend to Homebrew Day, though they swear that was coincidental.