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Alcoholmanac: Southeast Wisconsin's Nightlife & Drink Culture Almanac

Alcoholmanac Magazine is a Milwaukee-based, hyperlocal beer, wine, spirit, bar and restaurant publication. We like to call it a "Nightlife and Drink Culture Almanac." The name is a combination of the words "alcohol" and "almanac." We print 25,000 copies, which are read by a conservatively estimated 70,000+ readers each issue, and it's distributed to over 500 bars, liquor stores and restaurants in Southeast Wisconsin. It's free to pick up and take home, so when you see it, don't hesitate to snatch it up. They can go FAST!

Below is a list of all the parts of town to which we distribute. Click any of the links to be taken to a map of businesses in that part of town that carry Alcoholmanac Magazine (opens in a new window). These lists are subject to change by issue. If you can't find a distribution spot near you, contact us and we'll see what we can do to remedy that. Alternately, you can subscribe to the magazine! Sure, it's normally free, but for the cost of our shipping and handling, you can have Alcoholmanac Magazine delivered straight to your mailbox!

Alcoholmanac Magazine Milwaukee-Area Distribution Maps:

Downtown

East Side

Riverwest

Walker's Point (5th Ward)

Bay View

Cudahy/St. Francis

Wauwatosa/Western Milwaukee

West Allis/SW Milwaukee

Brookfield/Elm Grove

Waukesha

 

Alcoholmanac Magazine Madison-Area Distribution Map

 

Alcoholmanac Magazine Racine and Kenosha Distribution Map

 

Alcoholmanac Magazine is currently only available in Milwaukee, Madison, Racine and Kenosha, but plans are in the works to create unique magazines for several other cities and regions throughout the United States. Each new city or region will have its very own magazine, specifically catered to their unique drink culture.

To read more about Alcoholmanac Magazine or its staff, please select a topic from the menu or click "next" below.



The idea of Alcoholmanac Magazine was born, as most good ideas, over a few beers. Brian was throwing a few back with a friend at Comet Cafe, a Milwaukee bar and restaurant. They were remarking on each other's beverage choices and came up with an idea to submit a weekly column about the diversity of Milwaukee's drinking scene - from the cheapest eats and drinks to the very best selection in town - to the local newspaper. They even came up with a name: "Alcoholmanac," a combination of the words "alcohol" and "almanac."

Well that idea never panned out. Brian's friend went through some rough times that prevented him from working on the project. Still, Brian thought the concept had merit (plus, it sounded like a lot of fun!), but he thought the idea was a little weak as an article. He considered a book, like a travel guide in Milwaukee, but was worried that the scene would change too rapidly and the book would be out of date too quickly. He even considered a newspaper, but felt Milwaukee had too many free newspapers already. For whatever reason, however, he never considered a magazine.

That is, until he met Angie. Angie had had some experience in magazine publishing through an internship at Metroparent Magazine and had a background in copy editing. She liked Brian's idea and suggested a magazine format. After some diligent research and development, and loads of very generous funding from Brian's father, Alcoholmanac Magazine was born. They published their very first issue in September of 2007.

Just over a year after Brian and Angie started Alcoholmanac Magazine, on November 1st, 2008, Brian and Angie were married, making the magazine an officially family-run business. That date also happened to be International Teach a Friend to Homebrew Day, though they swear that was coincidental.


 

Brian is the co-founder and Publisher of Alcoholmanac Magazine. While he loves both beer and wine, his real passion is for distilled spirits and cocktails. He has dedicated much of his time to the study of cocktails and the history of spirits. He loves judging cocktail competitions and hopes to organize his own in the near future. Before starting Alcoholmanac Magazine, he was a performing classical guitarist and, for a short time, a bartender. When not working on the magazine, he enjoys teaching guitar (even playing it when he gets a chance), eating and/or drinking socially with friends, reading and writing.


 

Angie is the co-founder and Editor-in-Chief of Alcoholmanac Magazine. Her main responsibilities started with copy-editing and proofreading the entire magazine, including Brian's numerous misspellings, but she now develops, assigns and helps design all the editorial. She loves red wine (especially shiraz) and cocktails. Before starting the magazine, she was an editorial intern at Metroparent Magazine in Milwaukee. During her downtime, Angie can often be found curled up with a book, but she also has a passion for mindfulness, eating healthfully and supporting local and socially responsible businesses.